$1,197.00

The Social Media Advanced package is an all-in-one social media package that covers all major social media channels including unique content creation, community management, brand monitoring, Facebook ads management, and other social media activities.

Billing: $1,197 per month

* Advertising campaign budget provided by client.

KEY FEATURES:

  • All-in-one social media package covering all social media activities for your business with specific activities and dedicated social media hours for custom requirements.
  • Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
  • Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
  • Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.

GOALS:

  • Traffic – generate traffic for your website
  • Awareness – generate awareness for your brand or for specific parts of the brand
  • Conversion – push specific products and lead fans to a landing page where they can convert
  • Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
  • Customer Service – focus on providing customer service or taking in feedback from customers’

MONTH 1: CAMPAIGN SETUP AND STRATEGY

  • Social Media Audit
  • Social Media Playbook
    • Buyer Persona
    • Communications Objective
    • Content Strategy and Content Vertical Themes
    • Response Protocol/Escalation Process
    • Message Flowchart for Comments Management
    • Tailored audience for the page
  • Account Creation and Optimization
  • Profile Picture and Cover Photo Creation

MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT

  • Monthly Content Planning
  • Content Creation and Posting:
    • 14 high-quality graphic posts every month
    • 8 high-quality curated articles every month
  • Monthly Social Media Paid Ad Campaign Management
    • Ads Creation (2 per month, graphics with text)
    • Campaign Budget Recommendation
  • Ad Hoc Social Media Hours
    • Three hours dedicated to ad hoc tasks on custom content, contests, analytics, reports, or strategy
  • Follower Growth
  • Monthly Social Media Report for Facebook
    • Social Media Snapshot (Overview)
    • Network Growth/Reach
    • Engagement Report
    • Content Report/Content Consumption
    • Performance Analysis and Recommendations