Our Mission

🫳 Give business owners clarity, control, and growth.

Why We Exist

Businesses don’t fail because owners lack drive. They stall because the digital game keeps changing—and they don’t have a clear playbook.

That’s where we come in.

Most teams are stuck with:

• Being invisible in search or social feeds

• Leads slipping through cracks in the funnel

• Disconnected tools and endless manual work

• Beautiful websites that don’t actually sell

• Marketing that burns cash instead of building momentum

👉 We solve these problems by focusing on one smart move at a time—fix what’s broken, make it work, then move to the next.

Our Approach

We don’t ‘do tactics.’

We use the Breakthrough Protocol™ to build intelligent growth systems that think, act, and scale — so you can focus on running your business.

Our unfair advantage?

Tech and strategy that never sleeps:

🤖 AI voice agents that answer, qualify, and book calls

💬 Chatbots that handle DMs, reviews, and comments in real time

⚙️ Automations that replace busywork with ROI

📈 Smart integrations that sync your CRM, calendar, and sales tools

🔁 Campaigns that revive old leads and keep conversations alive

🧩 Custom systems that scale with you, not against you

We make your marketing stack work like a team—always on, always optimized, always moving leads forward.

Our Values

✔ Clarity beats complexity — We strip away noise and focus on the moves that matter most.

✔ One move at a time — Growth compounds when you fix the #1 priority first, then stack wins.

✔ Partnership over transactions — We plug into your team and systems to build long-term momentum.

✔ Innovation with purpose — Tech and AI aren’t buzzwords here; they’re tools we use to drive real results.

Founder’s Promise

“I started Chess Club Media after years in the trenches of sales and advertising — because I saw too many businesses wasting money without a system. That’s why everything we build delivers one thing: clarity, control, and compounding growth.”

— Mikel Jorgensen
Founder & President, Chess Club Media

🏆 Recognized & Featured by

• WeWork — Featured speaker and recognized as an official LinkedIn Community Advisor

• Nairobi Garage — Recognized as a “leading digital marketing agency” in East Africa and featured speaker

• The Nehemiah Project — Invited speaker for entrepreneurial training programs

• South Lake Chamber of Commerce — Awarded “Most Innovative Social Media Marketing” and featured speaker

• Lake Technical College, Lake-Sumter State College Entrepreneurial Institute, and Lake Union Key Club (Seattle) — Featured speaker and workshop leader

• Wits University (South Africa) — Hosted the Study Abroad MBA program at our former Nairobi satellite office for a live Q&A and marketing deep dive

• USF Alumni Magazine — Featured article highlighting Mikel’s contributions as a USF Honors College alumnus

• AppSumo — Published Mike’s LinkedIn Profile Workbook as an approved resource

• U.S. Chamber of Commerce — Recognized for the eBook “The Chamber Made Me Famous”

• “The Blueprint” by Brennan Dunn — Featured Chess Club Media and Mikel’s marketing insights

💼 Professional Experience & Leadership

• Over two decades of direct experience in marketing, sales, advertising, and growth strategy

• Successfully led campaigns across the USA, Dubai, Sweden, Kenya, Uganda, Tanzania, Rwanda, Mexico, Ukraine, and Portugal

• Built a second office in Nairobi, Kenya, serving East African markets and facilitating cross-continental operations

🧠 Served on advisory boards for:

• Pig On The Pond Scholarship Fund & Community Festival

• Clermont Elementary School

• Lake Tech Digital Design College

• USA Memory Championship

• Mondo Ride

• Audidio

📚 Authorship & Thought Leadership

• Author of “Link in Bio: Three Words That Shook the Stormy Seas,” a guide to navigating today’s digital attention economy

• Author of “Mike’s LinkedIn Profile Workbook,” featured on AppSumo

🎓 Background & Personal Notes

• Cum Laude graduate from the University of South Florida Honors College with a B.A. in Public & Cultural Communication (Integrated Marketing Communications focus)

• Began designing websites and experimenting with online marketing at just 12 years old, building a foundation of nearly 30 years of hands-on experience

🌎 Started career in the trenches of:

• Yellow Pages and newspaper ad sales

• Direct mail campaigns

• SEO & PPC sales

• Call center and timeshare sales

• Studio management and media production

• Built Chess Club Media into a global growth partner, trusted across industries and regions

✅ Professional Training & Certifications (Current and Past)

• LinkedIn Certified: Marketing Insider, Content & Creative Design, Marketing Strategy, Marketing Solutions Fundamentals

• Google Certified (Past): AI-Powered Shopping Ads, Google Ads (Apps, Display, Search, Search Professional)

• Trained in Social Media Strategy, Paid Ads, Conversion Optimization, AI-Powered Automation, and Full Funnel Marketing