Locked, Loaded, and Leading: 444,200 Views and a Leap in SEO Rankings for Carry Trainer & Gunfighter Gun Oil
🏛️ CLIENT
Carry Trainer
& Gunfighter Gun Oil
🛠️ INDUSTRY
E-commerce / Firearms
🌍 MARKET
United States
🚀 SUPPORT
Digital Branding
Web Design
SEO
Social Media
Analytics & Reporting
Digital Strategy
Promotional Materials
When it comes to visibility and digital optimization, Chess Club Media leads the charge. Our collaboration with Mickey Schuch, the owner of the renowned e-commerce brands Carry Trainer and Gunfighter Gun Oil (which is in our opinion the best gun oil on the market), is a testament to that.
Revamping the S12 Event Page
An essential part of this strategy was to redesign the landing page for their significant annual event - S12. We updated the copy, revamped the design, and incorporated relevant images and videos to make it more attractive and user-friendly. Additionally, we optimized the layout of the page specifically targeting high ticket event sales.
YouTube Optimization
Digital visibility and marketing go hand in hand with optimized content. We created multiple YouTube thumbnails and video descriptions that garnered over 399,100 views. Not stopping there, we also ventured into creating YouTube shorts, contributing an additional 45,100 views. We provided consultation and direction for overall YouTube channel optimizations, creating engaging YouTube stories along the way.
Gunfighter Gun Oil: Enhancing Brand Visibility
Gunfighter Gun Oil, though a reputable name, required a digital presence update to mirror its market stature accurately. We developed comprehensive strategies to enhance its online visibility and accelerate their sales channels.
Amazon Product Pages Optimization
The optimization journey started with updating the Amazon product listing pages with improved sales copy, graphics, and layout, making it more attractive for the Gunfighter Oil product line.
Website & SEO Optimization
A brand's website is its digital storefront; hence we re-envisioned the Gunfighter Oil website to enhance its customer appeal. The redesign incorporated an improved layout, brand-specific imagery, SEO-optimized sales copy, and an overall more engaging user interface. As a result, the brand's SEO rankings improved, currently ranking #18 for the term "gun oil" and #19 for "best gun oil".
Instagram Shorts & Stories
To drive social media engagement, we created dedicated Instagram shorts content and Instagram stories contributing towards enhanced brand awareness and engagement.
Dealer Sales Brochure
To aid in-store placements and sales enablement, we developed a customized wholesale and dealer sales brochure.
The collaboration with Carry Trainer and Gunfighter Gun Oil brands showcases our expertise in enhancing e-commerce brand visibility and equipping them with necessary marketing tools for success. From site redesign to SEO optimization, YouTube strategies, and sales enablement tools, our comprehensive services amplify your brand's digital presence and gear up for phenomenal growth.
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