Unlocking 936% Growth: Kasha's Triumph in Women's Health E-commerce
🏛️ CLIENT
Kasha
🛠️ INDUSTRY
Mobile E-commerce
🌍 MARKET
Kenya
Rwanda
🚀 SUPPORT
Digital Branding
Web Design
SEO
Social Media
PPC
Analytics & Reporting
Digital Strategy
Access to crucial health and hygiene products can be a significant issue for women, more so in East Africa, where challenges tie into availability and societal norms. Kasha, an e-commerce startup, aspired to change that. They aimed to simplify and dignify the process of obtaining such necessities for women in Kenya and Rwanda. Global brands such as Unilever and Johnson & Johnson have joined hands with Kasha in this mission.
At Chess Club Media, we partnered with Kasha on a growth marketing initiative. This collaboration led to the CEO reporting an incredible 936% growth over the year. Let's delve into our game-changing strategies.
Social Media Overhaul
Social media has become an unavoidable marketing platform. We optimized Kasha's social media profiles across Instagram, Facebook, and Twitter, ensuring that they could reach and connect with the maximum number of potential customers.
Website Optimization
The next stage was heightening Kasha’s website performance, from engagement to conversion optimization. We improved the product page sales copy, SEO, and page layout to provide a more user-friendly experience. By streamlining the website's design, we crafted an online experience that subtly guided visitors to conversion.
SEO Enhancements
SEO is pivotal to any successful digital marketing strategy. Soulful attention to SEO ensures that Kasha would be found by consumers, precisely when they’re looking for the products it provides. We applied thorough SEO enhancements to enhance website visibility significantly.
Social Media Ad Optimizations
Effectively targeted social media ads can produce a high return on investment. At Chess Club Media, we optimized Kasha's social media ads regarding a targeted audience, impactful sales copy, and integral analytics and reporting.
Merging Company Assets into Online Sales Channels
To reinforce Kasha's brand presence and fortify its sales channels, we thoughtfully integrated the company's assets into the online space. This varied, unified approach spread Kasha's brand familiarity and provided different points of access for potential customers.
Holistic Digital Marketing Strategy Development
The vision was clear; to boost Kasha’s brand to its maximum potential. We developed a holistic digital marketing strategy that encompassed social media, SEO, content, design, and performance monitoring to realize this vision.
Email Marketing
Lastly, but as essentially, we developed email marketing campaigns to reach Kasha's customers directly. These campaigns were designed with improved sales copy and user flow to engage customers more effectively and efficiently.
The effectiveness of these strategies is evident in the reported 936% growth.
This collaboration stands as a testament to Chess Club Media's commitment to maximally useful and ethically minded growth.
Unlock Your Own Success with Chess Club Media
If you're in pursuit of a marketing team that can catapult your business to the next level, Chess Club Media is here to unlock your brand's success. We bring our rich expertise, broad skill set, and unwavering passion to help you realize your goals.
Be a Game Changer: You're One Call Away!